Anurag Jain's Blog
Thursday, September 18, 2008

Sep 19: businessgyan / An Invite for the Cutting Edge on "The Product Mind Set" 
"
"You can't just ask customers what they want and then try to give it to them. By the time you get it built, they'll want something new"
- Steve Jobs, CEO - Apple

Businessgyan & TASMAC presents the next Panel Discussion as part of the Cutting edge series on the topic


"The Product Mind Set"


A majority of companies in India specially Bangalore have a Services Mindset. "Do as per the customers specifications". Building products, as Steve Jobs indicates, requires a different approach. It requires one to look further, dream ahead, and plan longer term. With reducing margins and uncertain exchange rates perhaps companies need to look at developing products providing value that can be multiplied several times, without multiplying the resources required to do it as is usually the case in services companies.

What does it take to visualise, develop and create a product? We have a group of panel members who have had the experience in the fields of product creation, marketing and branding.

The Panelists are:



Chetan Maini

Managing Director - Reva Electric Car


Has done what few have managed to do. Make a revolutionary, eco-friendly car, years before the world started looking at these options. What does it take to be a visionary, face hurdles and stick to your path?


This is what Chetan Maini has to share

Harish Bijoor

CEO - Harish Bijoor Consults

A name Synonymous with Brands, he brings valuable insights on what makes a brand special, and how to create one.



Michael Foley

Managing Director - Foley Designs Pvt Ltd

Designer par excellence, has to his credit The World's Thinnest Watch, The Titan Edge.

How does one go about making a winning design, learn from this exceptionally talented designer.



On: 19th September 2008 (Friday)

At: The Chancery (Lavelle Road)

Time: 7:30 PM Onwards

Note: Entry Fee Rs.500/-

Service : Dinner

Limited seats only.

Kindly confirm your participation. So we can reserve your seat.

Reply to this mail or register online or call us,

Selvi # 22996651, 22996650

Email: events@businessgyan.com

Businessgyan proudly associates with TASMAC - a premier business school offering MBA full/part time programmes validated by the University of Wales, U.K.http://mail.yahoo.com/config/login?/Compose?To=%28wales@tasmac.ac.in%29 "

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