Sep 26: Mobile Conversations: Everything you wanted to know about mobile marketing
The mobile industry in India is booming with 290 million users, but have marketers really exploited this tremendous opportunity?
It's time to look at the mobile phone as a brand communication vehicle rather than a telecom device. It's time to look beyond SMS short codes and discover the branding opportunities in voice, GPRS and mobile gaming.
'Mobile Conversations' is a seminar which is a meeting point for mobile industry professionals, brand managers and creative agencies. It will focus on the role mobile can play in the media mix, being the most personal and interactive of mediums. The seminar will also highlight the immense potential that the mobile holds for a creative and effective marketing campaign for any brand.