Anurag Jain's Blog on Bangalore Events, Travel, IIM Bangalore, IIM, IIMB, Management

Thursday, September 18, 2008

Posted 6:00 PM by Anurag

Sep 26: Mobile Conversations: Everything you wanted to know about mobile marketing

The mobile industry in India is booming with 290 million users, but have marketers really exploited this tremendous opportunity?

It's time to look at the mobile phone as a brand communication vehicle rather than a telecom device. It's time to look beyond SMS short codes and discover the branding opportunities in voice, GPRS and mobile gaming.

'Mobile Conversations' is a seminar which is a meeting point for mobile industry professionals, brand managers and creative agencies. It will focus on the role mobile can play in the media mix, being the most personal and interactive of mediums. The seminar will also highlight the immense potential that the mobile holds for a creative and effective marketing campaign for any brand.

Mumbai:

Venue: ITC Grand Central, Mumbai

Date: September 19, 2008

Bangalore:

Venue: ITC Windsor Palace, Bangalore

Date: September 26, 2008

Agenda for Mumbai

0930 - 0955		Registration
0955 - 1000		Keynote Address
1000 - 1100		'Possibilities in mobile marketing.' Panel Discussion.
1100 - 1120		Case Study – AdMob
1120 - 1150		Tea Break
1150 - 1250		Making mobile a part of the marketing campaign.' Panel Discussion.
1250 - 1310		Case Study – MeraMobi
1310 - 1415		Lunch
1415 - 1515		'Creativity in mobile marketing.' Panel Discussion.
1515 - 1530		Case Study - MyToday
1530 - 1535		Closing Remarks
1535 - 1545		High Tea

Associate Sponsor for Mumbai:

Agenda for Bangalore

0930 - 0955		Registration
0955 - 1000		Opening Remarks
1000 - 1100		'Innovations in mobile marketing.' Panel Discussion.
1100 - 1120		Case Study - MobMe
1120 - 1150		Tea Break
1150 - 1250		'Integrating mobile in the media plan.' Panel Discussion.
1250 - 1310		Case Study - Gingersoft Media
1310 - 1415		Lunch
1415 - 1515		'The creative aspects of mobile advertising.' Panel Discussion.
1515 - 1520		Closing Remarks
1520 - 1530		High Tea

Community Partner for Bangalore:

For queries contact, Sakshi Kohli at +91.120.4077837 Or email at sakshi.kohli@afaqs.com.

PR Partner:

Print Partner:

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