Anurag Jain's Blog on Bangalore Events, Travel, IIM Bangalore, IIM, IIMB, Management

Thursday, May 17, 2007

Posted 1:53 PM by Anurag

May 19: Bangalore Midnight Marathon (World's First Midnight Marathon)

"The world’s first midnight marathon

the concept
•To be the first is to be a part of history.
•Our attempt to create the Bangalore Midnight Marathon has transcended the existing practices.
•This event will be a riot of colors and entertainment providing something for everyone. From Fire eaters to rock bands every kind of entertainers will share space with nickknack stores and bargain stalls.
•There will be 3 categories or Races: Full Marathon (43.195kms), Half Marathon (21.1kms) & The IT Run (7km).
•There will also be a Music Concert & loads of entertainment for one and all.

The first international cricket match was held in 1844 between USA & Canada.

the people
•The first ever Midnight marathon in the world will be jointly organized by the Rotary Bangalore IT corridor & Crossover Sports Private Limited.
•Rotary is a worldwide organization of business and professional leaders that provides humanitarian service and helps build goodwill and peace in the world. Approximately 1.2 million Rotarians are present across 200 countries.
•Crossover Sports are one of the finest experience management professionals in the country. They have created over 200 events including The Bangalore International Marathon & the India International Salsa Congress.

The first official international football match took place in 1872 between Scotland and England in Glasgow.

the charity
• Rotary Bangalore IT Corridor (RBITC) was formed in June 2006 and has in the last one year implemented and conducted several Community Projects like placing an
ambulance in the Whitefield area, medical camps, adoption of schools in the area.
• Funds raised from the Midnight Marathon will be used to fund many projects like Community health programs and adoption of schools like the Divine Light Trust for the
Blind, Ramakondanahalli School and Nellurhalli School.
• This apart runners have the freedom to choose the charity of their choice.
Alexander Joy Cartwright (1820-1892) of New York invented the modern baseball field in 1845. He devised the first rules and regulations for the modern game of baseball.

the space
•Unlike the traditional day marathons the route will not go through the tourist attractions, instead the race will be held at the famed IT hub Whitefield area, over a 7km route.
•The whole route will be interspersed with musicians and dancers performing to entertain runners and bystanders alike.
•The Start and finish of the race will be within the KTPO campus. The race will be conducted in loops.

The worlds first golf club was formed in 1744 at Edinburgh, called the “Honourable Company of Edinburgh Golfers”.

the entertainment
•The concept of Entertainment in sports is new in India but gaining popularity fast. There will be three main attractions to runners and other citizens who come to watch and cheer.
•Firstly the whole route will have ethnic performers show casing the rich art forms of the state and its surrounding areas.
•At the KTPO complex we will have numerous stalls selling everything from indigenous chanaptna toys to Bargain stores.
•The fun race will end with a music concert with some of the best artists in the city performing.

The Super bowl half time shows are the first of its kind. Even legendary artists like Paul Mc Carntey & Rolling Stones have performed in these shows. It’s most famous for the 2004 Janet Jackson’s Outfit Mishap.

the audience
•The near perfect definition of the audience would be double income, highly affluent, educated, and well traveled Progressive Indians.
•90% of the audience and runners will be made up of the most sought after affluent IT community.
•100% of the pre-event promotions will reach large IT campuses like Infosys, Wipro, ITPL, Electronic City ..etc.
•Any brand across any category will find it next to impossible to ignore this audience.
•As the event will have entertainment, shopping & culture along with sport. We can expect a huge young population.

Historic Land speed records begin with the first record with an automobile was set in 1898 by Count Gaston de Chasseloup-Laubat of France. His record was an average speed of 39.24 mph

How often have you had the opportunity to create history?

FAQs What are the race categories?
• There will be 3 categories of races:
• The Full Marathon (43.195 km)
• The Half Marathon (21.1 km)
• The IT Run (7 km)
Will Tesco HSC sponsor an event?
• Yes. In addition to those 3 categories mentioned under the previous question, will be the Corporate Relay, sponsored by Tesco HSC (42km).
• Is there a limit to the number of participants?
• Only a team of 8 can participate in the Corporate Relay, sponsored by Tesco HSC.
• There can be any number of participants for the Full Marathon, the Half Marathon,
and the IT Run.
Where will Crossover and Rotary hold the marathon?
• The race will held at the IT hub Whitefield area, over a 7km route. The start and
finish of the race will be within the KTPO campus. The race will be conducted in
loops. The whole route will be interspersed with musicians and dancers performing to
entertain runners and bystanders alike.
Will we have to go through a medical check-up before participating?
• There will not be a medical check-up organized, but all runners are requested to
consult a physician before taking part in the run.
How do we register?
• There is a registration fee of Rs. 150 for each participant. Send in your nominations by clicking on the button.
• Watch this space for further details.What charity will the run support?
• The proceeds from the event will be used by Rotary to fund many projects like
Community health programs and adoption of schools like the Divine Light Trust for
the Blind, Ramakondanahalli School and Nellurhalli School.
In addition, the event will also have a Music Concert, stores, bargain stall and
a whole lot of entertainment.

The DOs and DON’Ts of the race are up on the website www.coindia.com.

At the Marathon: Race Distance Date Time
IT City Run 5.5 km May 19, 2007 6:30 PM – 7:30 PM
Full Marathon 42.195 km May 20, 2007 12:00 AM – 6:00 AM
Half Marathon 21.1 km May 20, 2007 12:30 PM – 3:30 AM
Corporate Relay 42. 195 km May 20, 2007 12:45 AM – 6:00 AM
All races will be conducted in loops, within the KTPO campus."

2 comments

Comments:

A rather big error on your blog - the Corporate Relay was sponsored by CIPSA - not Tesco HSC... Tesco HSC was one of the teams that participated in the CIPSA Corporate Relay...

# posted by

Anonymous : May 21, 2007 11:37 PM

My bad. Mi Scusi!

# posted by

Anurag : May 28, 2007 9:18 AM