Reminds me of what Pepsi did to Coke in 2004 at Coke's Chennai office on TTK Road. Well, it later turned out that Pepsi had done a Milli Vanilli (oh yes, I remember them!) on Coke. That is to say, the hoarding never happened in reality, and it turned out to be just a computer generated graphic which was placed in Brand Equity. Gotta take images with a pinch of salt! What you see is not what you get!!