Feb 16/17: Nuts and Bolts – The Perfect fit of Product Strategy and Brand Management
"Nuts and Bolts – The Perfect fit of Product Strategy and Brand Management
The workshop will integrate Product and Brand management concepts and equip participants to overcome marketing challenges of the future. Theoretical concepts will be brought to light with live Indian and International examples. The objectives of the workshop are: • Positioning and segmentation • Product Policy and Life cycle • Adoption and Diffusion of products • Positioning a Brand • Innovation in Product Ideas • Brand Name Strategies – that work & don’t • Celebrities - Use & Abuse? • Integration of Brand communications • Brand Identity and Personality – A strategic Marketing Tool?
Who should attend this workshop? Senior Management/Heads of Sales and Marketing in FMCG and consumer durable companies, Service industry, B2B Firms and Personnel from Advertising Agencies.
conducted by: Visiting IIM Professors Ramanunjam Sridhar, CEO - Brand comm and author of One Land One Billion Minds Ramesh Venkateshwaran, CEO, Almak Management Services
Venue : The Grand Ashok, Bangalore Date : 16th & 17 th feb 2007. Time : 9 am to 5 pm. For further details contact patricia 080 - 25539368/258 or email patricia@brand-comm.com "