Ad Astra Media's Digital Marketing Workshop is for marketing communications, PR and advertising professionals.
The objective of the workshop is to introduce to marketing professionals the many marketing opportunities that are emerging through new technology and media. There are many new marketing media, such as mobile telephony, business blogging, online communities, wikis, Podcasts etc.
Each of these has its own characteristics, and is suitable for certain kinds of businesses. The workshop will discuss the characteristics of each of these, and also provide indepth training for 3 media - business blogs, RSS and online communities.