Anurag Jain's Blog on Bangalore Events, Travel, IIM Bangalore, IIM, IIMB, Management

Tuesday, July 11, 2006

Posted 9:33 AM by Anurag

CII: The Marketing Summit 2006

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Mr Kamal Nath, Minister of Commerce & Industry to inaugurate
The Marketing Summit 2006 at 1000 hrs on 17 August 2006.

As India undergoes paradigm shifts in the economy, social fabric and political landscape, are the traditional rules of branding and positioning still applicable? With a plethora of media, both traditional and new age, blasting messages at an unprecedented rate, consumers becoming increasingly aware and discerning, are the conventional tools and processes of building and managing brands still relevant? In addition with the rise of new power segments of consumers, like rural consumers, young women and kids, etc., how is the marketing mix impacted and how do the rules of marketing to the new India change? What will be the secrets of success and the demons of failure for brands in our fast changing economy?

The Seventh Marketing Summit with its theme "Marketing in a Global World: New Rules for an Old Game" will address precisely these issues.

Key Sessions and topics for discussions at The Marketing Summit 2006 will include -
? Consuming India - New Trends for a New Indian Consumer
? Visual Aids: How TV and Movies are transforming marketing in India?
? New Consumers, New Language: Communication with Gen Next of Indian Consumers
? The rise of Organized Retail in India
? Building the Global Indian Brand: Myth or Reality?

Over 400 marketing professionals, especially the decision makers from the leading 'ad spenders' traditionally attend the Marketing Summit. CII's Marketing Summit is now recognized as the mega-marketing event of the country.

List of key SPEAKERS	Mr. Doug Baillie Chief Executive Officer Hindustan Lever Limited	Mr. Ajai Chowdhry Co-Founder HCL and Chairman & CEO HCL Infosystems Ltd	Mr. Raghu Pillai President and Chief Executive, Operations and Strategy Reliance Retail
List of key SPEAKERS	Ms. Vinita Bali Chief Executive Officer Britannia Industries Limited	Mr. Kunal Dasgupta Chief Executive Officer Sony Entertainment Television India Ltd	Mr. Swapan Seth Chief Executive Officer Equus Red Cell
Mr. Kamal Nath Minister of Commerce and Industry Government of India	Mr. Sam Balsara Chairman and Managing Director Madison Communications	Mr. Prasoon Joshi Creative Director - South Asia and South-East Asia McCann Erickson	Mr. Neeraj Sharma Managing Director Lenovo India Private Ltd
	Mr. Mahesh Bhatt Film Producer & Director	Ms Tamar Kasriel Head - Knowledge Venturing Henley Centre Headlight Vision, UK	Mr. Atul Singh President and CEO Coca Cola India
Mr Suhel Seth Chairman - The Marketing Summit 2006	Mr. Ajjay Bijli Managing Director PVR Limited	Mr. Anand Kripalu Managing Director Cadbury India	Mr. R Subramanian Managing Director Subhiksha Trading Services Ltd

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