Anurag Jain's Blog
Tuesday, July 11, 2006

CII: The Marketing Summit 2006 
Mr Kamal Nath, Minister of Commerce & Industry to inaugurate
The Marketing Summit 2006 at 1000 hrs on 17 August 2006.
As India undergoes paradigm shifts in the economy, social fabric and political landscape, are the traditional rules of branding and positioning still applicable? With a plethora of media, both traditional and new age, blasting messages at an unprecedented rate, consumers becoming increasingly aware and discerning, are the conventional tools and processes of building and managing brands still relevant? In addition with the rise of new power segments of consumers, like rural consumers, young women and kids, etc., how is the marketing mix impacted and how do the rules of marketing to the new India change? What will be the secrets of success and the demons of failure for brands in our fast changing economy?

The Seventh Marketing Summit with its theme "Marketing in a Global World: New Rules for an Old Game" will address precisely these issues.

Key Sessions and topics for discussions at The Marketing Summit 2006 will include -
? Consuming India - New Trends for a New Indian Consumer
? Visual Aids: How TV and Movies are transforming marketing in India?
? New Consumers, New Language: Communication with Gen Next of Indian Consumers
? The rise of Organized Retail in India
? Building the Global Indian Brand: Myth or Reality?

Over 400 marketing professionals, especially the decision makers from the leading 'ad spenders' traditionally attend the Marketing Summit. CII's Marketing Summit is now recognized as the mega-marketing event of the country.
List of key
Mr. Doug Baillie
Chief Executive Officer
Hindustan Lever Limited
Mr. Ajai Chowdhry
Co-Founder HCL and Chairman & CEO
HCL Infosystems Ltd
Mr. Raghu Pillai
President and Chief Executive, Operations and Strategy
Reliance Retail
Ms. Vinita Bali
Chief Executive Officer
Britannia Industries Limited
Mr. Kunal Dasgupta
Chief Executive Officer
Sony Entertainment Television India Ltd
Mr. Swapan Seth
Chief Executive Officer
Equus Red Cell
Mr. Kamal Nath
Minister of Commerce
and Industry
Government of India
Mr. Sam Balsara
Chairman and Managing Director
Madison Communications
Mr. Prasoon Joshi
Creative Director - South Asia and South-East Asia
McCann Erickson
Mr. Neeraj Sharma
Managing Director
Lenovo India Private Ltd
Mr. Mahesh Bhatt
Film Producer & Director
Ms Tamar Kasriel
Head - Knowledge Venturing
Henley Centre Headlight Vision, UK
Mr. Atul Singh
President and CEO
Coca Cola India
Mr Suhel Seth
Chairman - The Marketing Summit 2006
Mr. Ajjay Bijli
Managing Director
PVR Limited
Mr. Anand Kripalu
Managing Director
Cadbury India
Mr. R Subramanian
Managing Director
Subhiksha Trading Services Ltd

Sneak preview the all-new It's not radically different. Just radically better.

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