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I just love this guy. He's one maverick. I know RB has a proven flair for appearing in mass media, like the time he appeared in an episode of Friends (where Ross is getting married in London) where he plays a balloon-seller. And also, the other time I remember him featuring in Around the World in 80 days (2004), again as a balloon man where he helps Jackie Chan get away. Whats with RB and balloons! See, thats what he loves: Aviation, Flying. He's done round the world trips in hot air balloons. He was rescued twice from Atlantic Ocean! And once from a desert, during these daring escapades. Also, he owns the Virgin Atlantic airline, and is sponsoring Virgin Galactic, the private space shuttle initiative! .
With all that background on RB, this Samsonite ad featuring him comes out real neat. Business Standard covered the signing up of Branson for Samsonite. The interesting story behind this campaign in India is that Samsonite chased Vijay Mallya of Kingfisher Airlines too, but it was a no-go from the beginning.
We have a huge hoarding at Bangalore airport right next to my office where Richard Branson towers above everything else. One word for the campaign: Impressive!
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Comments:
: March 18, 2006 5:38 AM