Anurag Jain's Blog
Friday, December 30, 2005

Awards ki Khoj...Patli Gali Association

Its truly hilarious. A friend in advertising role lets me in on a lil secret: December is the month of the year when all the nominations/candidature for all advertising awards are filed for. So, a lot of ad agencies try to sneak in even the shabbiest of their works. Such works are considered as the 'Patli Gali' (literally translated: 'narrow lane') category of work in the industry parlance.

Really kicks some media ass. Read it at leisure..


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