|Anurag Jain's Blog|
Friday, August 05, 2005
Innovative Advertising by Air Deccan
Even though Calvin & Hobbes believe that "mothers are the necessity of invention", in a real, non-Calvin world, they say necessity is the mother of invention. Air Deccan, in its relentless pursuit of cutting costs, keeps coming up with new initiatives. Here's an innovative attempt at connecting with the customers. And in the process, turning customers into prosumers.
(If you can't see the animation below properly, hit this link)
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