Anurag Jain's Blog
Friday, August 05, 2005

Innovative Advertising by Air Deccan

Even though Calvin & Hobbes believe that "mothers are the necessity of invention", in a real, non-Calvin world, they say necessity is the mother of invention. Air Deccan, in its relentless pursuit of cutting costs, keeps coming up with new initiatives. Here's an innovative attempt at connecting with the customers. And in the process, turning customers into prosumers.

(If you can't see the animation below properly, hit this link)


Hey, great blog. I stumbled upon your website a couple of days ago thru coolgoose and today I found your blog by coincidence. Anyways, you have a great music collection too.
Thanks Raj. I love coolgoose :)
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