Anurag Jain's Blog
Friday, February 11, 2005

Classic SWA Ads

I love following classic ads from the peantus airline: SouthWest. Descriptions from SWA site.

Before we goto print ads, do check out my most favorite classic Unknown Flier video ad (MPEG format 5.1MB, Quicktime format 2.3 MB)

1992
In 1992 "value" was the fad sweeping the airline industry. At Southwest we stuck with the everyday low fares we've always had, and always will.




1992
If you're thinking that another airline is number one in Customer Satisfaction, think again. In 1991, Southwest Airlines had the fewest customer complaints per 100,000 passengers of all major airlines, a feat we duplicated in 1992, 1993, 1994, 1995, and 1996.



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