Anurag Jain's Blog
Friday, July 25, 2003

Book Reviews

Recently read two books: 1) Sam Walton: Made in America, and 2) The Living Company - Arie De Geus.

The first one is a truly inspiring story of THE biggest company in the world. I was drooling at very single line in the book as to how this guy made it happen. I have jotted down the excerpts and intreresting points here

The Living Company (Prologue) is management funda book on why we should view organizations as living beings. Arie De Geus' 1988 HBR paper 'Planning as Learning' on a related subject is widely quoted in b-schools around the world. Arie De Geus has been a manager at Shell/Royal Dutch company for a long time and the book is a result of the research undertaken by Shell to see what makes a firm long-lasting. They found that as against an average human life expectancy of 70-80 years, corporates survive only for about 40-50 years, on an average. According to Geus, the factors common to long-surviving firms are:
1) Longlived companies were sensitive to their environment.
2) Longlived companies were cohesive, with a strong sense of identity.
3) Longlived companies were tolerant.
4) Longlived companies were conservative in financing.

The oldest know coprorate form firm is The Stora Company - a major paper, pulp, and chemical manufacturer. Stora is known to have booted up as a copper mine in central Sweden more than 700 years ago! There's a club called The Tercentenarians Club. Family-run companies with 300-year pedigrees can apply for membership of the club, which is based in Britain. The only info on Tercentenarians Club I could cull out on the web was with the help of WayBackMachine.

Surprising, isn't it, that the website of the oldest firm in the world doesn't work and that there's almost no information on the club housing oldest firms. Maybe, after all, time has come for them!!
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